Websites using Rubicon Project
Description of Rubicon Project: Rubicon Project is an advertising automation platform enabling publishers to transact advertising brands.
Rubicon Project is used by 0.6% of websites in the Advertising category.
Sports is the most popular main category among the websites using Rubicon Project.
Computing is the most popular subcategory among the websites that are using Rubicon Project.
The technologies that are most often used together with Rubicon Project are PubMatic, Index Exchange, Google Tag Manager, Open Graph, Google Analytics, Prebid, Google Publisher Tag, Amazon Advertising, jQuery, RSS.
Our AI based recommender engine (trained on 100 million data points) suggests that websites using Rubicon Project may also be interested in using these other technologies: Prebid, PubMatic, Index Exchange, TripleLift, Google Publisher Tag, Sovrn, GumGum, OpenX, comScore, Teads.
Top IAB Industry Verticals using Rubicon Project
Top 10 technologies that are most often used together with Rubicon Project
Technologies that are most interesting for website using Rubicon Project, as determined by our AI recommender
Distribution of domains using Rubicon Project over IAB1 verticals
Introduction to Rubicon Project
Rubicon Project is a technology company that provides a platform for digital advertising. Their platform automates the buying and selling of advertising space, allowing publishers and advertisers to reach their target audiences more effectively. Rubicon Project offers a variety of solutions including header bidding, programmatic advertising, and data management. The company's goal is to make advertising more efficient and transparent for all parties involved.
Practical Applications
of Rubicon Project
Rubicon Project is an advertising technology company with the following practical applications:
1. Programmatic Advertising: Rubicon Project helps advertisers automate the process of buying and selling ad inventory across multiple platforms, enabling them to reach their target audience more efficiently and effectively.
2. Header Bidding: The company's advanced header bidding technology helps publishers maximize their ad revenue by allowing multiple demand sources to bid simultaneously on their ad inventory.
3. Audience Targeting: Rubicon's machine learning algorithms and data management platform help advertisers and publishers target specific audiences based on their interests, demographics, and behavior.
4. Mobile Advertising: Rubicon's SDK enables app developers to monetize their mobile apps through in-app advertising, while also providing personalized ad experiences for users.
5. Video Advertising: The company's video advertising solutions help publishers and advertisers deliver engaging video ads across various devices and platforms.
Benefits and Advantages of Rubicon Project
- Rubicon Project provides a programmatic advertising platform that offers a wide range of ad formats and channels to reach target audiences.
- The technology enables publishers to monetize their content and increase revenue by optimizing ad placements and pricing strategies.
- Advertisers benefit from advanced targeting capabilities and real-time bidding, which improve the efficiency and effectiveness of their ad campaigns.
- Rubicon Project's machine learning algorithms and data-driven insights allow for better audience segmentation and personalized messaging.
- The platform offers transparency and control over ad placements and performance, giving both publishers and advertisers the ability to make data-driven decisions.
- Rubicon Project's open architecture allows for easy integration with other technologies and data sources, creating a seamless advertising ecosystem.
Distribution of domains using Rubicon Project over IAB2 verticals
Most popular websites using Rubicon Project
Less popular websites using Rubicon Project
Distribution of domains using Rubicon Project over 1 million most popular domains
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Distribution of domains using Rubicon Project over domain ages
The average age of websites using Rubicon Project is 11.6 years.
The average page rank (measure of backlink strength) of websites using Rubicon Project is 3.2.
5 technologies that are less often used together with Rubicon Project
